With our team’s enthusiasm, know-how, creativity and extensive experience, we are poised for success. TellMed provides strategic communications solutions for reaching patients, caregivers, clinicians, scientists, investors and other audiences with valuable messaging and delivers results. Patient needs and medical science drive our ambition.
With 25 years of media relations experience in healthcare and medicine, Tara’s passionate attitude and in-depth understanding of medical science and the media environment allow her to achieve success for clients. Developing meaningful messaging and story angles that meet the needs of reporters and clients alike, Tara has secured placements in outlets ranging from Good Housekeeping, Wall Street Journal, and “Good Morning America” to Cardiology Today, Drug Discovery and Development, and Oncology Times. Clients including Sanofi, Alexion and NAMI NJ, among numerous others have relied on her expertise through the years. Tara is a graduate of Boston College, where she completed coursework in psychology, marketing, and organic chemistry. Contact Tara at Tara.DiMilia@tmstrat.com or 908-947-0500 x 700
Having held executive positions at renowned public relations agencies in New York, Boston and Denver, including Ogilvy Public Relations Worldwide, Julie has advised numerous biotech and pharmaceutical companies including Amgen, Cell Genesys, Essilor, Merck, Pfizer, Sepracor, Wyeth-Ayerst during the last 25 years. Julie’s strategic insights, attention to detail and focus on exceeding client expectations have allowed her to successfully drive communications campaigns that have been instrumental in forging relationships with key audience and attracting media attention. Julie is a graduate of Boston College where she majored in communications.
Jennifer has an exceptional ability to understand and communicate both the business and human sides of biotech and pharmaceutical issues. She is highly skilled at overcoming complex communications challenges in the areas of branding, positioning, employee engagement, advocacy relations, and media relations. Over the past decade, she has developed and executed programing for a wide range of products ranging from orphan diseases to allergies and macular degeneration. Jennifer holds a degree in communications from Pace University.
TellMed Team Managers
Sandra Spina Bierstein
Media Relations and Patient Advocacy
Sandra’s broad communications background offers her unique insights which have helped enhance and expand public relations efforts. Her career started at D’Arcy Macius Benton & Bowles (now MediaVest) in media buying. She has also worked at Wyndham Worldwide where she was responsible for employee communications and events, and held communications roles at Live With Regis & Kathie Lee and The Sally Jessy Raphael Show. She is in regular contact with key producers from outlets such as “Today” and “Extra”, and has had numerous national and local placements. Sandra has a degree in Communications from Seton Hall University. Contact Sandra at Sandra.Spina@tmstrat.com or 908-947-0500 x 702
Christine DiPietro Cuccia
Managing the skills of speed, accuracy and organization that she cultivated during her many years in the Finance and Business Industry, Christine offers the team and our clients valuable support by conducting research, tracking projects, building media lists, and managing a multitude of details. Christine attended St. John’s University for business administration and continuing education in psychology. Contact Christine at Christine.Cuccia@tmstrat.com or 908-947-0500 x 703
Account Manager/Social Media Expert
Having worked in a hospital setting in various roles, Caitlin brings a valuable communications perspective to TellMed. At Spaulding Rehabilitation Center, she worked clinically in the stroke, neurology and burn units, and provided clinical care to adolescents who had experienced Fetal Alcohol Syndrome, working closely with addiction counselors to support the children and affected family members. Switching to the corporate side of the business, Caitlin managed home healthcare divisions in NJ and RI, giving her the opportunity to oversee sales and marketing initiatives. She has developed strong expertise in managing broad communications and social media efforts, and clients including EMD Serono and Bay Area Lyme Foundation have benefited from her abilities. With coursework that included anatomy, microbiology, nutrition, and human growth and development, Caitlin holds a Bachelor of Science degree specializing in Communication Sciences and Disorders from Elms College. Contact Caitlin at Caitlin.Henderson@tmstrat.com
TellMed Team Specialists
Graphic and Digital Marketing Lead
With a background in marketing and corporate branding, Sheri has spent the last 25 years developing masterful design campaigns for print and web, including engaging logos, PowerPoint presentations, social media graphics, tradeshow displays, collateral materials, infographics, and design/layout for catalogs and annual reports. Her clients have included EMD Serono, Rallybio and Kaiser Permanente, and her designs demonstrate each company’s business “persona”, taking into account the audiences, content and messaging. Sheri is a graduate of Boston College, where she majored in communications and concentrated in marketing and advertising.
Media Relations Team Lead
A true go-getter, Amy has worked on the production side of broadcast at NBC News as well as in the nationally-recognized health system Continuum Health Partners, a group of New York City hospitals including Beth Israel Medical Center, St. Luke’s Hospital and Roosevelt Hospital. For the past 20 years, Amy has leveraged her talents to secure valuable coverage for a range of conditions, diseases, pharmaceutical products and medical procedures at outlets that include NBC Nightly News, Woman’s Day, People and Cardiology Today. Contact Amy at Amy.Covino@tmstrat.com or 908-947-0500 x 701
Mike researches and develops content for press resources, messaging documents, and patient information, and develops media lists and other critical materials. A former technical writer and editor with Bloomberg, Mike also studied pre-med and has navigated the healthcare system as a parent advocate in the areas of rare diseases and mental health. Contact Mike at Info@tmstrat.com or 908-947-0500