A team that makes a difference

With our team’s enthusiasm, know-how, creativity and extensive experience, we are poised for success. TellMed provides strategic communications solutions for reaching patients, caregivers, clinicians, scientists, investors and other audiences with valuable messaging, and delivers results. Patient needs and medical science drive our ambition.

TellMed Directors

  • Tara DiMiliaTara DiMilia

    Managing Director

    With 25 years of media relations experience in healthcare and medicine, Tara’s passionate attitude and in-depth understanding of medical science and the media environment allow her to achieve success for clients. Developing meaningful messaging and story angles that meet the needs of reporters and clients alike, Tara has secured placements in outlets ranging from Good Housekeeping, Wall Street Journal, and “Good Morning America” to Cardiology Today, Drug Discovery and Development, and Oncology Times. Clients including Sanofi, Alexion and NAMI NJ, among numerous others have relied on her expertise through the years. Tara is a graduate of Boston College, where she completed coursework in psychology, marketing, and organic chemistry. Contact Tara at or 908-947-0500 x 700

  • Julie CroceJulie Croce

    Strategic Director

    Having held executive positions at renowned public relations agencies in New York, Boston and Denver, including Ogilvy Public Relations Worldwide, Julie has advised numerous biotech and pharmaceutical companies including Amgen, Cell Genesys, Essilor, Merck, Pfizer, Sepracor, Wyeth-Ayerst during the last 25 years. Julie’s strategic insights, attention to detail and focus on exceeding client expectations have allowed her to successfully drive communications campaigns that have been instrumental in forging relationships with key audience and attracting media attention. Julie is a graduate of Boston College where she majored in communications. Contact Julie at or 908-947-0500 x713

  • Jennifer DevineJennifer Devine

    Account Director

    Jennifer has an exceptional ability to understand and communicate both the business and human sides of biotech and pharmaceutical issues. She is highly skilled at overcoming complex communications challenges in the areas of branding, positioning, employee engagement, advocacy relations, and media relations. Over the past decade, she has developed and executed programming for a wide range of products ranging from orphan diseases to allergies and macular degeneration. Jennifer holds a degree in communications from Pace University. Contact Jen at or 908-947-0500 x706

The Doers

  • Sandra Spina BiersteinSandra Spina Bierstein

    Media Relations and Patient Advocacy

    Sandra’s broad communications background offers her unique insights which have helped enhance and expand public relations efforts. Her career started at D’Arcy Macius Benton & Bowles (now MediaVest) in media buying. She has also worked at Wyndham Worldwide where she was responsible for employee communications and events, and held communications roles at Live With Regis & Kathie Lee and The Sally Jessy Raphael Show. She is in regular contact with key producers from outlets such as “Today” and “Extra”, and has had numerous national and local placements. Sandra has a degree in communications from Seton Hall University. Contact Sandra at or 908-947-0500 x 702

  • Amanda Flood

    Account Manager/Social Media

    With attention to detail, contagious enthusiasm and a genuine spirit of service, Amanda plays a critical role in supporting social media efforts for several TellMed clients, and has shown success in boosting their social media engagement and elevating visibility. She also has extensive experience leading teams and developing internal communications programs. Prior to joining TellMed, Amanda developed and implemented internal educational programs for employees at Boehringer Ingelheim in Danbury, CT. In addition to initiating awareness programs for health issues related to cardiology and nutrition, Amanda has also developed multi-lingual tools for employee onboarding procedures and corporate employee manuals. Amanda holds a degree in international relations from the University of Southern Maine, and is fluent in Spanish. Contact Amanda at or 908-947-0500 x715

  • Caitlin HendersonCaitlin Henderson

    Account Supervisor/Social Media Expert

    Having worked in a hospital setting in various roles, Caitlin brings a valuable communications perspective to TellMed. At Spaulding Rehabilitation Center, she worked clinically in the stroke, neurology and burn units, and provided clinical care to adolescents who had experienced Fetal Alcohol Syndrome, working closely with addiction counselors to support the children and affected family members. Switching to the corporate side of the business, Caitlin managed home healthcare divisions in NJ and RI, giving her the opportunity to oversee sales and marketing initiatives. She has developed strong expertise in managing broad communications and social media efforts, and clients including EMD Serono and Bay Area Lyme Foundation have benefited from her abilities. With coursework that included anatomy, microbiology, nutrition, and human growth and development, Caitlin holds a Bachelor of Science degree specializing in communication sciences and disorders from Elms College. Contact Caitlin at or 908-947-0500 x708

TellMed Team Specialists

  • Sheri Beran

    Graphic and Digital Marketing

    With a background in marketing and corporate branding, Sheri has spent the last 25 years developing masterful design campaigns for print and web, including engaging logos, PowerPoint presentations, social media graphics, tradeshow displays, collateral materials, infographics, and design/layout for catalogs and annual reports. Her clients have included EMD Serono, Rallybio and Kaiser Permanente, and her designs demonstrate each company’s business “persona”, taking into account the audiences, content and messaging. Sheri is a graduate of Boston College, where she majored in communications and concentrated in marketing and advertising. Contact Sheri at or 908-947-0500 x704

  • Amy CovinoAmy Covino

    Media Relations

    A true go-getter, Amy has worked on the production side of broadcast at NBC News as well as in the nationally-recognized health system Continuum Health Partners, a group of New York City hospitals including Beth Israel Medical Center, St. Luke’s Hospital and Roosevelt Hospital. For the past 20 years, Amy has leveraged her talents to secure valuable coverage for a range of conditions, diseases, pharmaceutical products and medical procedures at outlets that include NBC Nightly News, Woman’s Day, People and Cardiology Today. Contact Amy at or 908-947-0500 x 701

  • Michael GumMichael Gum


    Mike researches and develops content for press resources, messaging documents, and patient information, and develops media lists and other critical materials. A former technical writer and editor with Bloomberg, Mike also studied pre-med and has navigated the healthcare system as a parent advocate in the areas of rare diseases and mental health. Contact Mike at or 908-947-0500